“Let men be damn men” Gillette TV advertisement sparks mixed reactions calls for a boycott and support, where do you belong?
Gillette faces backlash over new ad
Gillette has come under criticism and praise from the public over their new advertisement named “The Best Man Can Be”
A new advert from Gillette has racked over 15 million views, sparked mixed reactions for a boycott or support of the razor company’s products.
The advert which was posted on YouTube on Monday featured the #MeToo campaign that is characterized by bullying, harassment, and toxicity from male folks. It also challenges the men to be “the best they can be”in replacement of their previous catch phrase ” the best man can get”
The company stated that the clip is a full demonstration of their stand to acknowledge the role the brands could play in influencing culture.
“Bullying. Harassment. Is this the best a man can get? It’s only by challenging ourselves to do more, that we can get closer to our best. To say the right thing, to act the right way. We are taking action at http://www.thebestmencanbe.org. Join us.
— Gillette (@Gillette) January 14, 2019
“From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette. In the ads we run, the images we publish to social media, the words we choose, and so much more.”
However this didn’t go down well with some people which led to a massive backlash, particularly on social media, with some describing it as an attack on masculinity.
For example, Morgan called for a boycott of Gillette products. In his tweet in response to the ads.
“I’ve used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity,” he wrote on Twitter.
I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.
Let boys be damn boys.
Let men be damn men. https://t.co/Hm66OD5lA4
— Piers Morgan (@piersmorgan) January 14, 2019
“Let boys be damn boys. Let men be damn men.”
Consequently, others said it was a timely and brave statement which would help drive a new narrative about positive masculinity.
Bernice King, daughter of Martin Luther King, was among those to praise it.
“This commercial isn’t anti-male. It’s pro-humanity,” she wrote.
“And it demonstrates that character can step up to change conditions.”
Courtney Pappas tweetee
“Thank you @Gillette such a powerful and inspiring message #TheBestMenCanBe”
— Courtney Pappas (@courtneypappas) January 14, 2019
Another twitter user tweeted.
“I go to therapy. I was toxically masculine in my past, and sometimes still am, probably more than I realize. I’m tearing up while I type this.
Kudos to Gillette #TheBestMenCanBe”
I go to therapy. I was toxically masculine in my past, and sometimes still am, probably more than I realize. I'm tearing up while I type this.
— TimBorrelliTimBorrelli It'sSummertimeIt's TimBorre (@Anim8der) January 14, 2019
What is your own view on this advert?