having established a rapport in music and art scenes across the globe over the past six years through movements that include Africa’s premiere annual music festival Rocking the Daisies – Steyn Entertainment is now furthering its interest in redefining the music industry through a new partnership with Priddy Ugly’s independent record label called GAS (Global African Sounds).
Under the terms of the new partnership, South African rapper and GAS founder Priddy Ugly assumes a record label executive position of the venture, alongside industry savant and Stay Low record label head, Vaughn Thiel.
“I started GAS as a response to the lack of infrastructure in my neighbourhood for the many talented kids that would rap or play their songs to me in the streets. My vision was always to build it into a platform that could actively provide opportunities for kids like that – everywhere on the continent. This partnership with STAY LOW is special because we share the same vision and passion for cultivating talent. This is the beginning of something revolutionary. Trust.” – Priddy Ugly.
“Not only is Priddy Ugly one of the most talented artists I have had the pleasure of working with, but he is someone that undoubtedly possesses the character it takes to work in the music industry and with other artists on an executive level. Outside of his musical talents, he is smart, patient and has a high level of self-awareness. These are traits that with the right structure and team will further develop to ensure he has a long life in this industry.” – Vaughn Thiel
Seasoned rapper Priddy Ugly is currently working on his sophomore album release scheduled to be drop this year and will be the first STAY LOW x GAS release.